@deisgnbylacey
The branding is aimed at young adults and foodies who love aesthetic brunch spots and indulgent, instagrammable comfort food experiences. The logo itself is a customised script font, made to replicate the flowing of syrup, with both ‘P’s forming as drips.
The pancake illustration comes in a range of variants, each working as components for the branding, making it flexible across different mediums.