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 BGL

A visual identity proposal, designed for BGL, a modern bagel bar where customers build their own bagel combinations from a wide range of spreads, fillings and toppings.





















The visual identity for BGL is isnpired by sports branding and football made playful. The fun phrases are inspired by football terminology but reference the delicoius bagels which acts as the football for this brand. The dark green in contrast to the off white is eye-catching, especially next to the bold typography.